Good Day Coffee

The idea

A coffee shop’s website has three jobs: tell me you exist, tell me when you’re open, and make me want to come in. Good Day leads with personality: oversized headlines, a hand-stamped “brewed with love” seal and copy that sounds like the person behind the counter. The practical bits are never more than a thumb-scroll away.

The choices that make it feel like this

• Big, confident type. Heavy sans headlines in all caps with a single serif flourish. It feels like a chalkboard, not a brochure.
• Espresso, cream and marmalade. A dark roast brown, a milky paper tone and one bright orange accent that points at the thing you should tap.
• A menu you can actually use. Tabs for coffee, bakery and the rest, with prices that line up and nothing hidden in a PDF.
• Hours and directions up front. The “find us” block sits where people look for it, with room for a map link and today’s hours.
• A ribbon that keeps moving. A little motion in the marquee gives the page energy without slowing anything down.