DESIGN STUDY 01 · HOSPITALITY
The Dune House
A coastal kind of stay. The brief we gave ourselves: make a vacation rental feel like a deep breath, and make booking feel like the natural next step rather than a sales pitch.
LIVE CONCEPT · SCROLL INSIDE THE FRAME, ORopen it full screen
The idea
Most rental websites shout: availability calendars, badges, pop-ups. We went the other way. The Dune House opens on one wide, unhurried photograph and a two-line promise, Stay a little. Feel a lot. Everything after that is paced like a slow morning: short sections, lots of air, and a single, quiet call to action that repeats as you scroll.
The choices that make it feel like this
- Serif headlines, sans everything else. Instrument Serif gives the big lines a relaxed, editorial voice; DM Sans keeps the practical details crisp.
- A sea-glass palette. Deep green-blue ink, warm paper and a sandy accent. It reads “coast” without a single nautical cliché.
- One call to action, said three ways. “Find your escape,” “Imagine your stay,” “Plan a visit.” Same destination, softer language each time.
- Photography does the selling. Full-bleed on desktop, cropped to the porch and the dunes on mobile so the best part is always on screen.
- A stay preview, not a booking engine. The planner shows how a real booking link or calendar would slot in without the page feeling like a form.
THIS BUSINESS AT EVERY TIER
Same business. Three levels.
NEXT DESIGN STUDY
02 / GOOD DAY COFFEEThe neighborhood favoriteLIKE THIS DIRECTION?
Something slow,
something yours.
Tell us what you’re building and we’ll start
with a direction that feels right.